We’re loving the blending of old design meets digital design for this celebration of Staropramen brewery’s 150th anniversary. The brick-like texture of the paper that surrounds the package is debossed with the brewery’s logo, while inside there are green parchment elements along with gold foil embellishments bring an old-world charm to the package. Meanwhile, the iPad in each package is able to be held up by an old-fashioned string. The “brick” is a gorgeous blend of old and new, proving that Staropramen is a brewery that will keep it’s historical roots while looking firmly to the future.
Excellent beer produced by Staropramen brewery has by now become famous both in the Czech Republic and globally. Last year, the brewery celebrated its 150th anniversary. This event was a subject to a thorough preparation; it has given birth to many interesting and original projects, one of which we are now happily presenting to you – the Staropramen Multimedia Book. Or, as we call it, The Brick.
Our task was to create a premium and unique interactive piece that would combine printed and digital storytelling in order to inspire and reward people related to the brand and valued within it, on the international level. The content had to embrace both history and brand information related to Staropramen. We had to apply our skills on multiple levels working with physical objects, printed materials, and the digital tablet, video-making, all of which were custom-made, designed and programmed exclusively for the creation of the Multimedia Book.
