For a long time, cannabis had a certain “stoner” aesthetic, and most weed followed suit. However, the opening of legal avenues for cannabis purchase brought along many of the trappings of legitimate commerce, like professional branding and design.
Good Greens, an LA-based cannabis brand, sought to avoid the current cannabis trends and instead build an identity based on longstanding stoner culture and their personal experience with the kind plant. Co-founders Joe Cimino, Domenick Cimino, and Kendall Howse turned to design studio Young Jerks to bring Good Greens’ old-school stoner brand identity to life.
