There’s been plenty to celebrate with the loosening leash on the cannabis industry, especially with how many great, innovative products have popped up. On the other hand, it’s created way more waste than the black market ever did, not to mention a lot of packaging is fairly inscrutable for beginners or, say, those of us who aren’t great at math. Especially in the realm of edibles, it can feel like you ?really? have to know what you’re doing to not end up having a horrible experience.
The family-owned cannabis brand Golden Hour has paid close attention to these blind spots and filled in the gaps with their charming wellness collection. The ’60s-inspired range is not just sleek and charismatic, but super transparent about what each flavor does, how much of everything goes into each dose, and how much to take. The team behind the in-house design put a lot of thought into the branding, from colors associated with desired moods, breakdowns of nootropic and adaptogenic ingredients, and even games for curious stoners.
Each “mood” comes with its stylish own character illustration, an on-trend blend of serif and sans typography, appropriately shiny gold detail, and plenty of reuse appeal. The team designed the tins with sustainability in mind, working perfectly as a handy joint case, stash box, or whatever second life you can dream up for it.
