Absolutely Fabulous
In their 90s hay-day, Harvey Nichols was bold, iconic, and visionary.
It dared to be different as a pioneer in – Fashion (first store in UK to bring in Gucci, encouraged Nicole Farhi and Max Mara to broaden their mixed collections etc) Food (First conveyor belt Sushi in the country and first with a destination restaurant on 5th Floor with its private lift for late nights) and beyond. An attitude that always led from the front, the cutting-edge purveyor of culture. Fashion and luxury are always moving, always shapeshifting, while the brand stood still. It was time to sharpen the sexy edge of the brand again.
Heightened Hedonism
Most large department stores brands rely on their heritage, scale or luxury, but Harley Nichols isn’t merely a place to shop, it indulges customers in the best the luxury world had to offer: A pioneer in creativity from food to fashion, the first to discover the hottest brands, Harvey Nichols challenges the way you experience things. Transporting customers to an extreme world of hedonistic pleasure and heightened sensations.
Pleasurama
Pleasurama is our unifying vision for redefining luxury. Sensuously offering a taste of hedonism with a joyful riot of colour, texture and full-on sensory overload. Elevated, but never cold, always welcoming, and inclusive for all. Taking the brand from a minimal black- and-white space into a maximalist world, embracing an unashamed pursuit of pleasure. Dive in.
