Checkland Kindleysides, in collaboration with Morrow, the disruptive eyewear brand, has crafted an inventive packaging design that mirrors the brand’s creative approach. Inspired by the unique folding mechanism of Morrow’s 3D-printed glasses, the packaging offers a memorable unboxing experience. The brand’s sustainable ethos is embedded in the design, with a bespoke box made from recyclable card, reflecting the shift from near to far vision. Additionally, custom-built internal structures protect the premium 3D printed glasses, using environmentally conscious high-pressure formed pulp, in line with the brand’s contemporary and progressive design sensibility.
Morrow is the challenger brand that’s disrupting the global eyewear market. Named as one of the Top 100 Innovative companies in the world right now, its revolutionary glasses solve the problem that people over the age of 45 often face; the ability to see both near and far. A single pair of Morrow glasses allows its wearer to see at every focal range – at the click of a button. London-based design agency Checkland Kindleysides, worked directly with the brand’s Founders to develop Morrow’s award-winning, end-to-end brand identity system.
