Made By Chloe worked with Yeah Bro, an Australian kids brand, to craft an engaging packaging design for their Cheeky and Kind Affirmation Cards. The design captures the essence of Yeah Bro’s goal to initiate important conversations about men’s mental health and emotions from an early age. The packaging features a visually-driven brand identity, with positivity-filled hand signals and playful star shapes, making it understandable even for younger children still learning to read. Supported by clear typography and bright, contrasting colors inspired by Australia’s landscape, the packaging complements Yeah Bro’s mission to provide tools for building a strong and confident mindset.
Yeah Bro is an Australian kids brand for the boys, kitting out kids with the coolest clothes and accessories going around. But they’re more than just your regular lifestyle brand — they’re here to Shape Better Kid-Hoods and Better Bros, by kickstarting important conversations about men’s mental health from an early age, and teaching boys that it’s cool to feel your feelings, and talk about them when you need a shoulder to lean on. They’re here to turn boys into better men, and to create a community of like-minded bros to grow up with.
