Re-Use It Or Lose It: Planet-Friendly Diaper Brand Launches New Design

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Bambino Mio is the world’s largest reusable diaper brand, and it’s just released its updated brand identity system. The packaging system is designed by bigfish and strives to examine stereotypes by promoting authenticity and inclusivity. The packaging features diverse families flourishing in less-than-squeaky-clean homes, highlighting what it means to be a real human facing life head-on.

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Bambino Mio, the world’s largest reusable nappy brand, has unveiled its new brand identity with a mission to empower parents and tackle the climate crisis head-on.