Petit Bazaar’s Brand Experience Feels Like A Welcomed Journey

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Children’s Boutique Petit Bazaar turned to design agency Heavy to help create a packaging system that brought the brand into a more contemporary space. As a result, the brand comes alive with exploratory undertones through classic French visual motifs, a pastel color palette, and stickers reminiscent of passport stamps.

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Petit Bazaar is a children’s boutique with endless options. Based out of Hong Kong, they curate products and collections worldwide to give kids and parents an experience beyond shopping. In 2020 we took on the task of redirecting the already well-positioned brand to bring it into a new contemporary space. This included both visual and verbal identity.