I’ve always been interested in photography. I took a film photography class in high school, continued with a few college courses, and even had a side hustle doing graduation pictures for all my friends while working with a few locals to take headshots for their marketing materials. Now, it’s more of a fun way to stay creative, and I recently decided to re-spark my love for film photography with my grandfather’s Nikon F2.
I ordered some film and, with my fondness for packaging, found myself deep in thought about the design of my new pack of Kodak’s UltraMax 400 film. I then fell into a rabbit hole and discovered that Kodak released the new UltraMax packaging quietly.
So quietly, it’s hard to nail down the exact date of the change—which, to be fair, happens with plenty of household name brands.