What if you could design a piece of packaging and have a focus group immediately interact with it on a store shelf, surrounded by its competitors? Or what if the packaging was filled with liquid, and you wanted to see how consumers would interact with the fluid behind the label design?
Not to sound like a tacky car salesman, but with Esko’s Store Visualizer, you can, along with a few other things.
Esko is a graphic arts company producing prepress software and hardware for the packaging and labels, sign and display, and publishing industries. While the company focuses on software for creating packaging, it also has a tool for designers that helps modernize the research and testing for designers and brands by implementing virtual reality (VR) technology.
