Design South is a print shop located in Charleston, South Carolina, but the brand was in need of shipping containers for its prints that fit the brand’s charming aesthetic. As a result, Cassie Rinehart, Founder of Design South, worked with Paper Tube Co. to design paper tubes that better represent her brand. The tubes are full of a magnetic personality, reflective of the print shop’s soft, Southern perspective.
When Cassie Rinehart started Design South in Charleston, South Carolina, she began small, creating personalized nursery prints for family and friends. Eventually, she took things to the next level and opened an Etsy shop as a side hustle while working a full-time job as Senior Art Director at an ad agency. Soon enough, her desire for freedom from the daily 9 to 5 grind won out and Cassie took a risk, trusting that her hobby could become her bread and butter. Every step of the way, Cassie has learned to leap first and figure the rest out as she goes. And so far, it’s going quite well. “Most of the time, I find myself thinking backward,” she reflects. “I try to begin with the end in mind, working backward to create that reality as best I can.” When it came to packaging, Cassie knew the generic kraft mailing tubes she was using did not match the personalized experience her customers were receiving at every other touch point.