HanLu’s Visual Identity for Nurans Pet Nutrition Simplifies All That Sciencey Stuff

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Nurans dedicates itself to enhancing pet immunity through scientific research and high-quality product development. It sought a visual identity that conveyed simplicity and scientific integrity and enlisted designer HanLu to craft a logo and packaging that encapsulates that ethos with a minimalist yet informative approach.

The secondary graphic with the “n” shape comes filled with product details and adds a layer of clarity and professionalism. Playful illustrations of cats and dogs bring a touch of fun, making the packaging not only educational but engaging for pet owners.