It’s undoubtedly rewarding to have live-in animal friends, but sometimes it can feel like a bit of a hassle, especially taking care of more than one species. Pets have such different personalities and tastes, sometimes with wildly varying diets and quirks. And wouldn’t it be nice to not have to buy so many different brands to take care of them?
Ukrainian pet food brand Half & Half attempts to bridge this gap with an endearing system designed to take the guesswork out of pet food. Their smart color coding makes it easy to remember which bags of food are for whom, with warm hues for cats and cool colors for dogs. The reasoning behind the design for dogs is especially fun, since dogs can only see a couple of colors, and Half & Half wants our furry friends to recognize their food. It’s all grounded with sweet illustrations of pets and their humans, super clear labeling, and a charming serif logo with cute paw motifs.
