Rhombus Studio’s Retro-inspired Design for Some Grub

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Rhombus Studio collaborates with Some Grub to redefine responsible pet parenting with their sustainable dog treats made from insects. Inspired by retro tins from the early 1900s, the warm illustrations, balanced with hand-rendered typography and the unmistakable logo, create adorable and informative packaging highlighting Some Grub’s commitment to the planet and pets’ health. The custom iconography emphasizes the brand’s values—being kinder to the earth and animals.

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Some Grub make sustainable dog treats made from insects – yep, insects. These nutritious treats put the planet and pet health first, without compromising on taste. Rhombus worked with the Some Grub team to create the brand identity, packaging and website to help them with their mission to redefine responsible pet parenting Our approach to creating the brand identity was to celebrate the planet-friendly ingredients and canine community, balancing premium with playful and avoiding the traditional ‘eco aesthetic’. At the core of the identity is the new logo.