Amidst the pet sector, Asda transformed its pet food packaging, introducing the Hero for dogs and Tiger for cats lines. Collaborating with STORMBRANDS, Asda sought to shed stereotypes and capture a new era of pet ‘parenthood’ by embodying the deep connection between humans and their furry companions. STORMBRANDS’ creative approach, featuring striking photography and a soft, friendly marque, beautifully emphasizes the shared joy and anticipation during feeding moments. The packaging not only navigates shoppers through a cluttered market but also challenges perceptions, positioning Asda’s own brand as a credible and nutritious choice.
As the pet sector booms and own-brand leaves behind its budget connotations, Asda has relaunched its pet food ranges – Hero for dogs, Tiger for cats – with a bold, playful look and feel.
