Based in the UK coastal town of Margate, personal care brand Haeckels arose from founder Dom Bridges’ disappointment with how major skincare firms operate. From its cottage business beginnings in 2012 to today, Haeckles’ products use responsibly-sourced, hand-harvested seaweed off the Margate coast. Now, the beloved brand has undergone its first major refresh with a redesign reflecting its oceanic roots (and even some ocean-friendly changes to the packaging).
The new packaging blends ocean and lab aesthetics, with a steely blue-grey utilized on the jars and cylinders for the skin line. A cool, oceanic aesthetic contrasts mightily with the bright yellow used on the outer packaging. Boxes for Haeckels’ seaweed bar soaps instead use dark greens and greys, reminiscent of seaweed’s natural hue. The bottles of shampoos, conditioner, and lotions are clear-colored, topped with a black-colored pump, and use a mild blue on the body with deep blue outer boxes.
