Tequila Socorro’s Redesign Celebrates Authenticity Through Minimalist Craftsmanship

Published

October 15, 2024

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Hi! Estudio‘s redesign of Tequila Socorro highlights the brand’s authenticity through minimalist packaging, drawing on textures inspired by Mexican culture and artisanal craftsmanship. The understated design emphasizes simplicity, allowing Socorro to stand out by celebrating its genuine character and deep cultural roots.

Chloe Gordon

Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_