Career-wise, the future always feels a bit daunting, but maybe more so in the creative industry with the arrival of AI and its promise of helping designers ideate (and save some valuable time).
Sure, we’re still putting pens to paper and pushing pixels, but humans are no longer the sole driver behind art; now, generative AI can, at the very least, serve as a helpful assistant. The pros and cons are numerous, and it’s necessary to understand the full implications of AI and what it will mean to the future of design. Will it shrink the job market? Will it leave creatives and dry? Will it rid the world of soulful art? Or are these just a new suite of tools for the extremely mind-numbing tasks designers carry out daily?
It isn’t all that hard to lean into the negative. However, some agencies are leaning into what’s possible and incorporating these tools into their workflow. That’s why we want to talk to some of the best creative studios in the industry not only about how they’re using these elements in their work but how they feel about the future and the impact AI will have on the design industry and branding. And we’re going to be doing just that with our new series, AI IRL.
