Can a brand “own” a hierarchy? The distinctiveness of how a brand organizes and presents elements within that framework is where ownership can emerge.
Shelf Life 033: Can a Brand “Own” a Packaging Design Hierarchy?
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Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_
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1 response to “Shelf Life 033: Can a Brand “Own” a Packaging Design Hierarchy?”
Still losing my marbles over Gheelish’s blatant copy. Shout out to Break Maiden for being the OG.