Hands are a big motif in the pasta company Voiello’s La Scaramantica packaging, whether they’re throwing salt, crossing fingers, or making devil horns. Marimo’s jubilant Christmas box design adds some fun to classic superstitions with opulent, festive plates, pouches, and boxes with gorgeous illustrations and loving details. Wavy, old-school fonts pop in gold foil against deep, striking blues to create packaging that becomes its own occasion.
You can’t call yourself a Neapolitan if you’re not au fait with the language of La Scaramantica. It is an idiom that is spoken with the hands and expressed through gestures that have been around since time immemorial: making the sign of the horns, crossing your fingers or throwing a pinch of salt over your shoulder. With the design of La Scaramantica 23 – the fifth edition of the Christmas gift box from Voiello, a pasta brand with its roots embedded deeply in Naples – we have made these gestures more elegant than ever before, with the crafting being done by the Naples-based fashion designers Vnmns1926. Their styling brings together an authentically Neapolitan aesthetic with an ultra-contemporary, glam, ironic re-casting of the city’s culture, which is expressed in the collection’s plates, the runner and the limited-edition packs of Gran Spaghetto in the box. Alongside these propitiatory gestures, one for each plate in the collection, superstitious myths and characters give depth to the storytelling, with Easter eggs for connoisseurs of Neapolitan culture and for all those looking for iconic beauty even in a Christmas gift.
