Have you noticed snakes have really been A Thing in recent branding? We don’t know what it is, but they’re popping up all over the place. It might just be that they look cool, but snakes have a long, rich history in cultures around the world as not just predators, but healers. They’re especially prominent in wellness because ancient Greeks believed they had healing powers, and you can find references to this all over healthcare, where the Rod of Asclepius pops up on buildings, pamphlets, and much more. The belief in snakes as being connected to miracle health cures is, naturally, also behind the term “snake oil.”
Cannabis brand Fantom Flower taps into this rich imagery with verdant reptilian branding from the talented designers at Pavement. Snakes and their scales pop up on cool pre-roll boxes, elegant tincture bottles, and even funky drinks and matchbooks. The designs continue to tap into cool recent trends with their love of gold foil, which adds an extra cool effect to the brand’s swirly snake logo.
