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  • Introducing DIELINE Magazine: The Premier Packaging Design Resource

    Introducing DIELINE Magazine: The Premier Packaging Design Resource

    The DIELINE team is proud to announce the launch of DIELINE Magazine, a biannual digital publication packed with exclusive content for packaging professionals and creatives. We hope you love it.

  • Pink, Sparkly Funyuns Exist
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    Pink, Sparkly Funyuns Exist

    Food Packaging

    The onion-loving snack brand has just revealed its newest release: the “Princess Bag.”

  • Pantone Selling Thong Th-Thong Thong Thongs In Y2K-Inspired Collab With Hanky Panky
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    Pantone Selling Thong Th-Thong Thong Thongs In Y2K-Inspired Collab With Hanky Panky

    Brand Collabs, Design News & Trends, Fashion Packaging

    If Pantone collabs with Hanky Panky for a thong collection without calling up Sisqo, does it even count?

  • You’ll Need Some Good Looking Wine For Thanksgiving; Tank Garage’s Fall Collection Has You Covered
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    You’ll Need Some Good Looking Wine For Thanksgiving; Tank Garage’s Fall Collection Has You Covered

    Wine & Champagne Packaging

    For their Fall 2024 line, Tank Garage Winery released six new wines that are sure to spark a little conversation over the Thanksgiving Table.

  • Pep Wants To Kick You In The Mouth With A Better Peppercorn
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    Pep Wants To Kick You In The Mouth With A Better Peppercorn

    Food Packaging

    Pep invites you to “un-meh your pepper,” and at the very least, the design and packaging are up to the task.

  • &Walsh Refresh Of Coconut Cult Celebrates the Devotion to Being Regular
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    &Walsh Refresh Of Coconut Cult Celebrates the Devotion to Being Regular

    Food Packaging, Redesigns

    Holy Holy Mountain! &Walsh retains Coconut Cult’s quirky personality and leans into the concept of religious devotion its consumers had to the product with latest brand refresh.

  • This Water Brand Is Flavored By Scent, Here’s How Mother Design Led The Creative
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    This Water Brand Is Flavored By Scent, Here’s How Mother Design Led The Creative

    Beverage Packaging

    How does a scented water brand develop packaging that feels as modern as its central premise? 

  • Take A Sip of Angry Orchard’s New RTD Cocktail Line
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    Take A Sip of Angry Orchard’s New RTD Cocktail Line

    Spirits & Liquor Packaging

    The packaging design for Angry Orchard’s new range of canned cocktails, designed by Vault49, combines the brand’s already established, unruly identity with an updated cocktail-oriented aesthetic.

  • The Ghost Army: How a Unit Of Designers and Artists Used Creativity To Defeat the Nazis
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    The Ghost Army: How a Unit Of Designers and Artists Used Creativity To Defeat the Nazis

    Design News & Trends

    The fight to save Europe and the world from fascism was important. But the Axis powers of Nazi Germany, Mussolini’s Italy, and Imperial Japan were formidable. It would take more than the fittest and boldest soldiers—the fight would also need artists and designers wielding brushes and pencils instead of rifles and bayonets.

  • Wild Thingz Shows That Better-For-You Candy Brands Don’t Have To Be So Boring
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    Wild Thingz Shows That Better-For-You Candy Brands Don’t Have To Be So Boring

    Food Packaging, Redesigns
  • How Design Army Helped Morphe Beautify the Chaos Of the Holiday Season
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    How Design Army Helped Morphe Beautify the Chaos Of the Holiday Season

    Beauty & Health Packaging
  • Futura’s ‘Canta La Güera’ Sings a Song Of Friends, Family, and Home Through Salsa
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    Futura’s ‘Canta La Güera’ Sings a Song Of Friends, Family, and Home Through Salsa

    Food Packaging, Interviews
  • Overdrive Defense Releases its Drink Spike Kit, and It Looks Just Like a Pack of Smokes
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    Overdrive Defense Releases its Drink Spike Kit, and It Looks Just Like a Pack of Smokes

    Beauty & Health Packaging, Design News & Trends
  • Why Is Cult Beauty Brand Haeckels Changing Its Name?
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    Why Is Cult Beauty Brand Haeckels Changing Its Name?

    Beauty & Health Packaging, Design News & Trends
  • Mattel Mistakenly Prints Porn Site On Packaging for ‘Wicked’ Dolls
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    Mattel Mistakenly Prints Porn Site On Packaging for ‘Wicked’ Dolls

    Design News & Trends, Toy & Game Packaging

  • Ooma Positions the Magic Mushroom As a Vehicle For Wellness
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    Ooma Positions the Magic Mushroom As a Vehicle For Wellness

    Beauty & Health Packaging
  • Move Over, Josh, There’s an Andrew Wine
    Save

    Move Over, Josh, There’s an Andrew Wine

    Wine & Champagne Packaging
  • It’s Not Yacht Rock, It’s Yacht Water
    Save

    It’s Not Yacht Rock, It’s Yacht Water

    Beverage Packaging
  • Lindt Reestablishes Itself As a Brand Leader With New, Marbled Packaging
    Save

    Lindt Reestablishes Itself As a Brand Leader With New, Marbled Packaging

    Food Packaging
  • Yes, Gen Z Still Drinks, and They’ll Definitely Be Drinking Mullet
    Save

    Yes, Gen Z Still Drinks, and They’ll Definitely Be Drinking Mullet

    Wine & Champagne Packaging
  • Differentiating Your Tequila Brand Might Just Take A Color Shift; Amo Tequila Goes Orange
    Save

    Differentiating Your Tequila Brand Might Just Take A Color Shift; Amo Tequila Goes Orange

    Spirits & Liquor Packaging
  • Celebrating the Craftsmanship of Art and Whisky With Eden Mill’s St Andrews Collection
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    Celebrating the Craftsmanship of Art and Whisky With Eden Mill’s St Andrews Collection

    Spirits & Liquor Packaging
  • Terrativo Aperitivo Gets a Luxurious Embossed Bottle From Chad Michael Studio
    Save

    Terrativo Aperitivo Gets a Luxurious Embossed Bottle From Chad Michael Studio

    Spirits & Liquor Packaging
  • Niño Santos Gets Psychedelic Without Being Cliche
    Save

    Niño Santos Gets Psychedelic Without Being Cliche

    Spirits & Liquor Packaging

Shelf Life: DIELINE PRO Exclusive Newsletter

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  • Shelf Life 039: A Freelance Directory
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    Shelf Life 039: A Freelance Directory

    Shelf Life: Weekly Trends Newsletter
  • Shelf Life 038: A New Aesthetic Is Trending, Meet ‘Vibe-stalgia’
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    Shelf Life 038: A New Aesthetic Is Trending, Meet ‘Vibe-stalgia’

    Shelf Life: Weekly Trends Newsletter
  • Shelf Life 037: Cracking Open Pistachios’s Rich History 
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    Shelf Life 037: Cracking Open Pistachios’s Rich History 

    Shelf Life: Weekly Trends Newsletter
  • Shelf Life 036: The Finland CPG Field Trip
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    Shelf Life 036: The Finland CPG Field Trip

    Shelf Life: Weekly Trends Newsletter
  • Shelf Life 035: A Masterclass In F&B Trends With Juicy Brick 
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    Shelf Life 035: A Masterclass In F&B Trends With Juicy Brick 

    Shelf Life: Weekly Trends Newsletter
  • Shelf Life 034: What Can You Learn From Gen Z Founders?
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    Shelf Life 034: What Can You Learn From Gen Z Founders?

    Shelf Life: Weekly Trends Newsletter
  • Shelf Life 033: Can a Brand “Own” a Packaging Design Hierarchy?
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    Shelf Life 033: Can a Brand “Own” a Packaging Design Hierarchy?

    Shelf Life: Weekly Trends Newsletter
  • Shelf Life 032: Is The Raisin Renaissance Looming?
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    Shelf Life 032: Is The Raisin Renaissance Looming?

    Shelf Life: Weekly Trends Newsletter
  • Shelf Life 031: Why Is Everyone Suddenly Talking About Protein?
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    Shelf Life 031: Why Is Everyone Suddenly Talking About Protein?

    Shelf Life: Weekly Trends Newsletter
  • Shelf Life 030: What’s The Difference Between Inspiration and Copying?
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    Shelf Life 030: What’s The Difference Between Inspiration and Copying?

    Shelf Life: Weekly Trends Newsletter

Featured Directory Listings

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    STUDIO BORN

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    Connor Arnot

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    Studio One Eighty

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  • Regular Entry Deadline for DIELINE Awards Ends Tonight
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    Regular Entry Deadline for DIELINE Awards Ends Tonight

    Dieline Awards 2025
  • Don’t Miss Out—DIELINE Awards Regular Entry Ends THURSDAY
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    Don’t Miss Out—DIELINE Awards Regular Entry Ends THURSDAY

    Dieline Awards 2025
  • Your Next Big Achievement in Packaging Starts Here—Submit by October 31st
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    Your Next Big Achievement in Packaging Starts Here—Submit by October 31st

    Dieline Awards 2025
  • The CVS Beauty Brand’s Bold New Design Delights Consumers and Drives Heart-y Sales Growth
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    The CVS Beauty Brand’s Bold New Design Delights Consumers and Drives Heart-y Sales Growth

    Beauty & Health Packaging, Dieline Awards 2024
  • Design for Good 2024 Winner: STCKMN’s ‘The Only Drop’ Celebrates Impactful Packaging and Altruistic Creativity
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    Design for Good 2024 Winner: STCKMN’s ‘The Only Drop’ Celebrates Impactful Packaging and Altruistic Creativity

    Dieline Awards 2024
  • Dieline Awards 2024 Studio of the Year-Winner Wedge Breaks Down Its Big Wins and ‘Special’ Process
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    Dieline Awards 2024 Studio of the Year-Winner Wedge Breaks Down Its Big Wins and ‘Special’ Process

    Dieline Awards 2024, Interviews
  • A Look Back at Dieline Awards 2024
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    A Look Back at Dieline Awards 2024

    Dieline Awards 2024
  • Creativity Unleashed: Meet the Winners of the 2024 Dieline Concept Awards
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    Creativity Unleashed: Meet the Winners of the 2024 Dieline Concept Awards

    Dieline Awards 2024
  • Casa Marrazzo’s Elegant Design Turns Canned Food Into a Goldmine
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    Casa Marrazzo’s Elegant Design Turns Canned Food Into a Goldmine

    Dieline Awards 2024, Food Packaging
  • Mini-Bottles Kinda Suck: Our 2024 Plastic-Free Innovation of the Year From Shellworks Gets It
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    Mini-Bottles Kinda Suck: Our 2024 Plastic-Free Innovation of the Year From Shellworks Gets It

    Dieline Awards 2024, Interviews, Sustainable Packaging
  • Best in Show: Lyon & Lyon Win Big With Sitch, a Refillable Haircare Brand
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    Best in Show: Lyon & Lyon Win Big With Sitch, a Refillable Haircare Brand

    Beauty & Health Packaging, Dieline Awards 2024, Sustainable Packaging
  • The Best in Packaging 2024 – DIELINE Awards Winners Revealed
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    The Best in Packaging 2024 – DIELINE Awards Winners Revealed

    Dieline Award Winners, Dieline Awards 2024
  • Fortnum & Mason Coffee
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    Fortnum & Mason Coffee

    Beverage Packaging, Dieline Awards 2024
  • 2024 Dieline Awards Shortlist
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    2024 Dieline Awards Shortlist

    Dieline Award Winners, Dieline Awards 2024
  • Figmint Makes Target’s Cookware More Stylish and Sustainable
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    Figmint Makes Target’s Cookware More Stylish and Sustainable

    Dieline Awards 2024, Home & Garden Packaging, Sustainable Packaging
  • TREEJUMP Laundry Beads Packaging
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    TREEJUMP Laundry Beads Packaging

    Dieline Awards 2024, Home & Garden Packaging
  • Voiello’s Opulent Promo Packaging Turns an Old Superstition Into a Party
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    Voiello’s Opulent Promo Packaging Turns an Old Superstition Into a Party

    Dieline Awards 2024, Promotional Packaging
  • Budweiser China’s High-End Beer Line Doesn’t Need a Label to Stand Out
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    Budweiser China’s High-End Beer Line Doesn’t Need a Label to Stand Out

    Beer & Malt Beverage Packaging, Dieline Awards 2024
  • KAAL’s Packaging Celebrates Yet Invaluable Nature
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    KAAL’s Packaging Celebrates Yet Invaluable Nature

    Dieline Awards 2024, Spirits & Liquor Packaging
  • Lion Pose’s Striking Skincare Design Refuses to Fade Into the Background of Your Shelfies
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    Lion Pose’s Striking Skincare Design Refuses to Fade Into the Background of Your Shelfies

    Beauty & Health Packaging, Dieline Awards 2024, Sustainable Packaging
  • SmartDevil’s Screen Protectors Argue That It’s More Than Possible to Reduce Plastic in Tech Packaging
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    SmartDevil’s Screen Protectors Argue That It’s More Than Possible to Reduce Plastic in Tech Packaging

    Dieline Awards 2024, Sustainable Packaging, Technology Packaging

We Heard You Like Redesigns

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  • Forget Classically White Cans, Arrow Town’s Vodka Sodas Lean Into Color
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    Forget Classically White Cans, Arrow Town’s Vodka Sodas Lean Into Color

    Beverage Packaging, Redesigns
  • Tiger Beer Announces Brand Refresh With CGI Lightshow
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    Tiger Beer Announces Brand Refresh With CGI Lightshow

    Beer & Malt Beverage Packaging, Redesigns
  • Jolly Rancher Unveils Flavor-Forward Refreshed Packaging
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    Jolly Rancher Unveils Flavor-Forward Refreshed Packaging

    Food Packaging, Redesigns
  • Kleenex Celebrates 100th Anniversary, Unveils Brand Refresh By Turner Duckworth
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    Kleenex Celebrates 100th Anniversary, Unveils Brand Refresh By Turner Duckworth

    Home & Garden Packaging, Redesigns


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The Latest in Sustainability

  • Collage-Inspired Design For Chocolarder Champions Repurposing Food Waste
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    Collage-Inspired Design For Chocolarder Champions Repurposing Food Waste

    Food Packaging, Sustainable Packaging
  • Birkenstock Unveils a Line of Footcare Products Dubbed ‘Care Essentials’
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    Birkenstock Unveils a Line of Footcare Products Dubbed ‘Care Essentials’

    Beauty & Health Packaging, Sustainable Packaging
  • Message In a Bottle: How Spirits Brands Can Maintain Luxury In an Age of Sustainability
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    Message In a Bottle: How Spirits Brands Can Maintain Luxury In an Age of Sustainability

    Design News & Trends, Spirits & Liquor Packaging, Sustainable Packaging
  • How2Recycle Adds Current and Local Recyclability To Packaging With ‘Recycle Check’ QR Code
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    How2Recycle Adds Current and Local Recyclability To Packaging With ‘Recycle Check’ QR Code

    Design News & Trends, Sustainable Packaging
  • Cadence Is a TSA and Planet-Friendly Way To Travel With Your Favorite Personal Care Products
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    Cadence Is a TSA and Planet-Friendly Way To Travel With Your Favorite Personal Care Products

    Design News & Trends, Home & Garden Packaging, Sustainable Packaging
  • No, This Isn’t a Hot Pockets Story About Holiday Sweaters (Only Kinda/Sorta)
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    No, This Isn’t a Hot Pockets Story About Holiday Sweaters (Only Kinda/Sorta)

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    Cambio Roasters Releases First Aluminum Coffee Pod For Keurig

    Beverage Packaging, Sustainable Packaging
  • Diageo Trials a Paper-ish Bottle of Johnnie Walker (Yes, it Has a Plastic Liner)
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    Diageo Trials a Paper-ish Bottle of Johnnie Walker (Yes, it Has a Plastic Liner)

    Spirits & Liquor Packaging, Sustainable Packaging
  • Talgh’s Sleek Packaging Marries Tradition with Modern Luxury
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    Talgh’s Sleek Packaging Marries Tradition with Modern Luxury

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    Pink, Sparkly Funyuns Exist

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    Terrativo Aperitivo Gets a Luxurious Embossed Bottle From Chad Michael Studio

    Spirits & Liquor Packaging
  • Niño Santos Gets Psychedelic Without Being Cliche
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    Niño Santos Gets Psychedelic Without Being Cliche

    Spirits & Liquor Packaging
  • You’ll Need Some Good Looking Wine For Thanksgiving; Tank Garage’s Fall Collection Has You Covered
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    You’ll Need Some Good Looking Wine For Thanksgiving; Tank Garage’s Fall Collection Has You Covered

    Wine & Champagne Packaging
  • Pantone Selling Thong Th-Thong Thong Thongs In Y2K-Inspired Collab With Hanky Panky
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    Pantone Selling Thong Th-Thong Thong Thongs In Y2K-Inspired Collab With Hanky Panky

    Brand Collabs, Design News & Trends, Fashion Packaging
  • Differentiating Your Tequila Brand Might Just Take A Color Shift; Amo Tequila Goes Orange
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    Differentiating Your Tequila Brand Might Just Take A Color Shift; Amo Tequila Goes Orange

    Spirits & Liquor Packaging
  • Celebrating the Craftsmanship of Art and Whisky With Eden Mill’s St Andrews Collection
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    Celebrating the Craftsmanship of Art and Whisky With Eden Mill’s St Andrews Collection

    Spirits & Liquor Packaging
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    &Walsh Refresh Of Coconut Cult Celebrates the Devotion to Being Regular

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    Take A Sip of Angry Orchard’s New RTD Cocktail Line

    Spirits & Liquor Packaging
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    Shelf Stable Meals Just Got An Aesthetically Pleasing Upgrade; Meet Bowl & Kettle

    Food Packaging
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    Pep Wants To Kick You In The Mouth With A Better Peppercorn

    Food Packaging
  • This Water Brand Is Flavored By Scent, Here’s How Mother Design Led The Creative
    Save

    This Water Brand Is Flavored By Scent, Here’s How Mother Design Led The Creative

    Beverage Packaging
  • Shelf Life 039: A Freelance Directory
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    Shelf Life 039: A Freelance Directory

    Shelf Life: Weekly Trends Newsletter
  • Ooma Positions the Magic Mushroom As a Vehicle For Wellness
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    Ooma Positions the Magic Mushroom As a Vehicle For Wellness

    Beauty & Health Packaging
  • Move Over, Josh, There’s an Andrew Wine
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    Move Over, Josh, There’s an Andrew Wine

    Wine & Champagne Packaging
  • Introducing DIELINE Magazine: The Premier Packaging Design Resource
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    Introducing DIELINE Magazine: The Premier Packaging Design Resource

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    Kee Captures the Liquid Flow State of Its Collagen Supplement

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    Lindt Reestablishes Itself As a Brand Leader With New, Marbled Packaging

    Food Packaging
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    Yes, Gen Z Still Drinks, and They’ll Definitely Be Drinking Mullet

    Wine & Champagne Packaging
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    Overdrive Defense Releases its Drink Spike Kit, and It Looks Just Like a Pack of Smokes

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