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  • Introducing DIELINE Magazine: The Premier Packaging Design Resource

    Introducing DIELINE Magazine: The Premier Packaging Design Resource

    The DIELINE team is proud to announce the launch of DIELINE Magazine, a biannual digital publication packed with exclusive content for packaging professionals and creatives. We hope you love it.

  • Pink, Sparkly Funyuns Exist
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    Pink, Sparkly Funyuns Exist

    Food Packaging

    The onion-loving snack brand has just revealed its newest release: the “Princess Bag.”

  • Pantone Selling Thong Th-Thong Thong Thongs In Y2K-Inspired Collab With Hanky Panky
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    Pantone Selling Thong Th-Thong Thong Thongs In Y2K-Inspired Collab With Hanky Panky

    Brand Collabs, Design News & Trends, Fashion Packaging

    If Pantone collabs with Hanky Panky for a thong collection without calling up Sisqo, does it even count?

  • You’ll Need Some Good Looking Wine For Thanksgiving; Tank Garage’s Fall Collection Has You Covered
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    You’ll Need Some Good Looking Wine For Thanksgiving; Tank Garage’s Fall Collection Has You Covered

    Wine & Champagne Packaging

    For their Fall 2024 line, Tank Garage Winery released six new wines that are sure to spark a little conversation over the Thanksgiving Table.

  • Pep Wants To Kick You In The Mouth With A Better Peppercorn
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    Pep Wants To Kick You In The Mouth With A Better Peppercorn

    Food Packaging

    Pep invites you to “un-meh your pepper,” and at the very least, the design and packaging are up to the task.

  • &Walsh Refresh Of Coconut Cult Celebrates the Devotion to Being Regular
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    &Walsh Refresh Of Coconut Cult Celebrates the Devotion to Being Regular

    Food Packaging, Redesigns

    Holy Holy Mountain! &Walsh retains Coconut Cult’s quirky personality and leans into the concept of religious devotion its consumers had to the product with latest brand refresh.

  • This Water Brand Is Flavored By Scent, Here’s How Mother Design Led The Creative
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    This Water Brand Is Flavored By Scent, Here’s How Mother Design Led The Creative

    Beverage Packaging

    How does a scented water brand develop packaging that feels as modern as its central premise? 

  • Take A Sip of Angry Orchard’s New RTD Cocktail Line
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    Take A Sip of Angry Orchard’s New RTD Cocktail Line

    Spirits & Liquor Packaging

    The packaging design for Angry Orchard’s new range of canned cocktails, designed by Vault49, combines the brand’s already established, unruly identity with an updated cocktail-oriented aesthetic.

  • The Ghost Army: How a Unit Of Designers and Artists Used Creativity To Defeat the Nazis
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    The Ghost Army: How a Unit Of Designers and Artists Used Creativity To Defeat the Nazis

    Design News & Trends

    The fight to save Europe and the world from fascism was important. But the Axis powers of Nazi Germany, Mussolini’s Italy, and Imperial Japan were formidable. It would take more than the fittest and boldest soldiers—the fight would also need artists and designers wielding brushes and pencils instead of rifles and bayonets.

  • Wild Thingz Shows That Better-For-You Candy Brands Don’t Have To Be So Boring
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    Wild Thingz Shows That Better-For-You Candy Brands Don’t Have To Be So Boring

    Food Packaging, Redesigns
  • How Design Army Helped Morphe Beautify the Chaos Of the Holiday Season
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    How Design Army Helped Morphe Beautify the Chaos Of the Holiday Season

    Beauty & Health Packaging
  • Futura’s ‘Canta La Güera’ Sings a Song Of Friends, Family, and Home Through Salsa
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    Futura’s ‘Canta La Güera’ Sings a Song Of Friends, Family, and Home Through Salsa

    Food Packaging, Interviews
  • Overdrive Defense Releases its Drink Spike Kit, and It Looks Just Like a Pack of Smokes
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    Overdrive Defense Releases its Drink Spike Kit, and It Looks Just Like a Pack of Smokes

    Beauty & Health Packaging, Design News & Trends
  • Why Is Cult Beauty Brand Haeckels Changing Its Name?
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    Why Is Cult Beauty Brand Haeckels Changing Its Name?

    Beauty & Health Packaging, Design News & Trends
  • Mattel Mistakenly Prints Porn Site On Packaging for ‘Wicked’ Dolls
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    Mattel Mistakenly Prints Porn Site On Packaging for ‘Wicked’ Dolls

    Design News & Trends, Toy & Game Packaging

  • Ooma Positions the Magic Mushroom As a Vehicle For Wellness
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    Ooma Positions the Magic Mushroom As a Vehicle For Wellness

    Beauty & Health Packaging
  • Move Over, Josh, There’s an Andrew Wine
    Save

    Move Over, Josh, There’s an Andrew Wine

    Wine & Champagne Packaging
  • It’s Not Yacht Rock, It’s Yacht Water
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    It’s Not Yacht Rock, It’s Yacht Water

    Beverage Packaging
  • Lindt Reestablishes Itself As a Brand Leader With New, Marbled Packaging
    Save

    Lindt Reestablishes Itself As a Brand Leader With New, Marbled Packaging

    Food Packaging
  • Yes, Gen Z Still Drinks, and They’ll Definitely Be Drinking Mullet
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    Yes, Gen Z Still Drinks, and They’ll Definitely Be Drinking Mullet

    Wine & Champagne Packaging
  • Differentiating Your Tequila Brand Might Just Take A Color Shift; Amo Tequila Goes Orange
    Save

    Differentiating Your Tequila Brand Might Just Take A Color Shift; Amo Tequila Goes Orange

    Spirits & Liquor Packaging
  • Celebrating the Craftsmanship of Art and Whisky With Eden Mill’s St Andrews Collection
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    Celebrating the Craftsmanship of Art and Whisky With Eden Mill’s St Andrews Collection

    Spirits & Liquor Packaging
  • Terrativo Aperitivo Gets a Luxurious Embossed Bottle From Chad Michael Studio
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    Terrativo Aperitivo Gets a Luxurious Embossed Bottle From Chad Michael Studio

    Spirits & Liquor Packaging
  • Niño Santos Gets Psychedelic Without Being Cliche
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    Niño Santos Gets Psychedelic Without Being Cliche

    Spirits & Liquor Packaging

Shelf Life: DIELINE PRO Exclusive Newsletter

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  • Shelf Life 019: Brat’s Effect on Design
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    Shelf Life 019: Brat’s Effect on Design

    Shelf Life: Weekly Trends Newsletter
  • Shelf Life 018: WTF Is Up With Dairy?
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    Shelf Life 018: WTF Is Up With Dairy?

    Beverage Packaging, Shelf Life: Weekly Trends Newsletter
  • Shelf Life 017: The Grandparents Are Alright
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    Shelf Life 017: The Grandparents Are Alright

    Articles, Brand Collabs, Shelf Life: Weekly Trends Newsletter
  • Shelf Life 016: Merch. Merch. Merch.
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    Shelf Life 016: Merch. Merch. Merch.

    Articles, Fashion Packaging, Shelf Life: Weekly Trends Newsletter
  • Shelf Life 015: Diving Into Trends at Expo West 2024
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    Shelf Life 015: Diving Into Trends at Expo West 2024

    Articles, Food Packaging, Shelf Life: Weekly Trends Newsletter
  • Shelf Life 014: Get Jiggly With It
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    Shelf Life 014: Get Jiggly With It

    Articles, Food Packaging, Shelf Life: Weekly Trends Newsletter
  • Shelf Life 013: A Winning Case
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    Shelf Life 013: A Winning Case

    Articles, Promotional Packaging, Shelf Life: Weekly Trends Newsletter
  • Shelf Life 012: Wearable Food
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    Shelf Life 012: Wearable Food

    Articles, Food Packaging, Shelf Life: Weekly Trends Newsletter
  • Welcome to Shelf Life, the NEW Dieline Newsletter
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    Welcome to Shelf Life, the NEW Dieline Newsletter

    Articles, Most Popular, Shelf Life: Weekly Trends Newsletter

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  • Quadraft Brewing’s Nature-Inspired Design Turns Drinking Into a Night at the Museum
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    Quadraft Brewing’s Nature-Inspired Design Turns Drinking Into a Night at the Museum

    Beer & Malt Beverage Packaging, Dieline Awards 2024
  • Helena Farms 70-Pack Pre- Roll Packaging Brings An New Consumer Experience To The Market
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    Helena Farms 70-Pack Pre- Roll Packaging Brings An New Consumer Experience To The Market

    Dieline Awards 2024, Tobacco & Cannabis Packaging
  • Frezzcanti Makes Popping Bottles All the More Fun with Funky, Colorful Design
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    Frezzcanti Makes Popping Bottles All the More Fun with Funky, Colorful Design

    Dieline Awards 2024, Wine & Champagne Packaging
  • Cannabotech’s Packaging Elevates Its Premium Credentials
    Save

    Cannabotech’s Packaging Elevates Its Premium Credentials

    Beauty & Health Packaging, Dieline Awards 2024
  • Sitch Hair Was Designed For Everyone With Hair
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    Sitch Hair Was Designed For Everyone With Hair

    Beauty & Health Packaging, Dieline Awards 2024
  • Opal Tadpole Camera Features A Compact Packaging System
    Save

    Opal Tadpole Camera Features A Compact Packaging System

    Dieline Awards 2024, Technology Packaging
  • Dom Pérignon And Lady Gaga’s Collaboration Is A Symbol of The Creativity They Share
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    Dom Pérignon And Lady Gaga’s Collaboration Is A Symbol of The Creativity They Share

    Dieline Awards 2024, Spirits & Liquor Packaging
  • Acqua Selza Sparkling Water: Redefining The Category’s Consumption
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    Acqua Selza Sparkling Water: Redefining The Category’s Consumption

    Beverage Packaging, Dieline Awards 2024
  • Truffle Man Wants You to Play with Your Food
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    Truffle Man Wants You to Play with Your Food

    Dieline Awards 2024, Food Packaging
  • Baude Bodycare’s Scent-Centric Bodycare
    Save

    Baude Bodycare’s Scent-Centric Bodycare

    Beauty & Health Packaging, Dieline Awards 2024
  • Gems Cannabified Fruit Chewables And Its Incredibly Engaging Packaging System
    Save

    Gems Cannabified Fruit Chewables And Its Incredibly Engaging Packaging System

    Dieline Awards 2024, Tobacco & Cannabis Packaging
  • This Meat-Filled Paper Dragon Makes the Case for Giving Every Snack Its Own Parade Float
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    This Meat-Filled Paper Dragon Makes the Case for Giving Every Snack Its Own Parade Float

    Dieline Awards 2024, Food Packaging
  • When A Crayfisherman Becomes A Distiller
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    When A Crayfisherman Becomes A Distiller

    Dieline Awards 2024, Spirits & Liquor Packaging
  • We Could Easily Imagine Fernwood Coffee Popping Up in a Wes Anderson Movie
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    We Could Easily Imagine Fernwood Coffee Popping Up in a Wes Anderson Movie

    Beverage Packaging, Dieline Awards 2024
  • Harvey Nichols: Pleasurama Redefines Luxury
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    Harvey Nichols: Pleasurama Redefines Luxury

    Dieline Awards 2024, Fashion Packaging
  • Compostable Super Bowl Bags 2023
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    Compostable Super Bowl Bags 2023

    Dieline Awards 2024, Food Packaging
  • GEEM Makes Seaweed Look Fun to Eat with Wavy Neon Design
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    GEEM Makes Seaweed Look Fun to Eat with Wavy Neon Design

    Dieline Awards 2024, Food Packaging
  • Dry Wit Hangs In The Same Circle of Friends as Wine
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    Dry Wit Hangs In The Same Circle of Friends as Wine

    Beverage Packaging, Dieline Awards 2024
  • Skin Office’s Packaging Aligns With Their Commitment To Sustainability And Aesthetics
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    Skin Office’s Packaging Aligns With Their Commitment To Sustainability And Aesthetics

    Beauty & Health Packaging, Dieline Awards 2024
  • Rox Kola’s Resurgence Of A Little-Known Soda
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    Rox Kola’s Resurgence Of A Little-Known Soda

    Beverage Packaging, Dieline Awards 2024
  • Iron Shoe Distillery Shares Their Deep-Rooted Value of Community
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    Iron Shoe Distillery Shares Their Deep-Rooted Value of Community

    Dieline Awards 2024, Spirits & Liquor Packaging

We Heard You Like Redesigns

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  • Forget Classically White Cans, Arrow Town’s Vodka Sodas Lean Into Color
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    Forget Classically White Cans, Arrow Town’s Vodka Sodas Lean Into Color

    Beverage Packaging, Redesigns
  • Tiger Beer Announces Brand Refresh With CGI Lightshow
    Save

    Tiger Beer Announces Brand Refresh With CGI Lightshow

    Beer & Malt Beverage Packaging, Redesigns
  • Jolly Rancher Unveils Flavor-Forward Refreshed Packaging
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    Jolly Rancher Unveils Flavor-Forward Refreshed Packaging

    Food Packaging, Redesigns
  • Kleenex Celebrates 100th Anniversary, Unveils Brand Refresh By Turner Duckworth
    Save

    Kleenex Celebrates 100th Anniversary, Unveils Brand Refresh By Turner Duckworth

    Home & Garden Packaging, Redesigns


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The Latest in Sustainability

  • Cascauvas is a Sustainable Take on Christmas Liquor Packaging
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    Cascauvas is a Sustainable Take on Christmas Liquor Packaging

    Spirits & Liquor Packaging, Student & Concept Packaging, Sustainable Packaging
  • Ice Cream Brand Blue Bunny Switches To All-Plastic Packaging For Sustainability (No, Really)
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    Ice Cream Brand Blue Bunny Switches To All-Plastic Packaging For Sustainability (No, Really)

    Food Packaging, Sustainable Packaging
  • 7UP Just Got a Redesign In North America, But Why Did They Keep the Green PET Bottle?
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    7UP Just Got a Redesign In North America, But Why Did They Keep the Green PET Bottle?

    Beverage Packaging, Redesigns, Sustainable Packaging
  • Back Once Again: Recycled Wine Labels with a Holographic Edge
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    Back Once Again: Recycled Wine Labels with a Holographic Edge

    Sustainable Packaging, Wine & Champagne Packaging
  • Vital Proteins Announces New Packaging and Paper-Based Canister
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    Vital Proteins Announces New Packaging and Paper-Based Canister

    Beauty & Health Packaging, Sustainable Packaging
  • There’s a ‘Project Runway’ for Package Designers, and It’s Called ‘Pack It!’
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    There’s a ‘Project Runway’ for Package Designers, and It’s Called ‘Pack It!’

    Design News & Trends, Sustainable Packaging
  • I Can’t Believe It’s Not Butter; It’s Skincare
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    I Can’t Believe It’s Not Butter; It’s Skincare

    Beauty & Health Packaging, Sustainable Packaging
  • Lazo Gifts’ Unique Packaging Feature Emotion in Every Detail
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    Lazo Gifts’ Unique Packaging Feature Emotion in Every Detail

    Home & Garden Packaging, Sustainable Packaging
  • Starbucks To Roll Out Compostable Cold Cups In 24 American Locations
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    Starbucks To Roll Out Compostable Cold Cups In 24 American Locations

    Beverage Packaging, Design News & Trends, Sustainable Packaging
  • White House Announces Comprehensive Action Plan Against Plastic Pollution
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    White House Announces Comprehensive Action Plan Against Plastic Pollution

    Design News & Trends, Sustainable Packaging

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    Mattel Mistakenly Prints Porn Site On Packaging for ‘Wicked’ Dolls
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    Bold Sips and Playful Twists Rewrite Retro Cool

    Beverage Packaging
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    The Art of Bennetts’ Refined Chocolate Experience With A Splash of Coastal Elegance

    Food Packaging
  • Take A Baja Blast Through the Past With Taco Bell’s New Decades Menu Promotion
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    Take A Baja Blast Through the Past With Taco Bell’s New Decades Menu Promotion

    Design News & Trends, Food Packaging
  • Compass Box Whisky Keeps It ‘Interesting’ and Bucks Tradition
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    Compass Box Whisky Keeps It ‘Interesting’ and Bucks Tradition

    Spirits & Liquor Packaging
  • Goldfish ‘Rebrands’ As ‘Chilean Sea Bass Crackers’ For More Adult Appeal
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    Goldfish ‘Rebrands’ As ‘Chilean Sea Bass Crackers’ For More Adult Appeal

    Design News & Trends, Food Packaging
  • Sundream Coffee’s Coastal Packaging Brings A Relaxed Aesthetic To Coffee
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    Sundream Coffee’s Coastal Packaging Brings A Relaxed Aesthetic To Coffee

    Beverage Packaging
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    Striking Design Ignites Amante 1530’s Bottle-Inspired Matchbook Magic

    Promotional Packaging
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    Elevating The Gift Box Set With Bold Design And Rich Flavor

    Beverage Packaging
  • There’s Nothing High Fashion About Wearing A Kate Spade M&M’s Clutch
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    There’s Nothing High Fashion About Wearing A Kate Spade M&M’s Clutch

    Brand Collabs
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    Message In a Bottle: How Spirits Brands Can Maintain Luxury In an Age of Sustainability

    Design News & Trends, Spirits & Liquor Packaging, Sustainable Packaging
  • Olympia Coffee’s New Packaging Visualizes the Journey from Seed to Cup
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    Olympia Coffee’s New Packaging Visualizes the Journey from Seed to Cup

    Beverage Packaging
  • Old Spice Unveils Bold Holiday Deodorants with Tattoo-Inspired Designs
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    Old Spice Unveils Bold Holiday Deodorants with Tattoo-Inspired Designs

    Beauty & Health Packaging, Promotional Packaging
  • CHOCONNFF’s Interactive Packaging Design Makes Chocolate Even More Alluring
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    CHOCONNFF’s Interactive Packaging Design Makes Chocolate Even More Alluring

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  • Kleenex Celebrates 100th Anniversary, Unveils Brand Refresh By Turner Duckworth
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    Kleenex Celebrates 100th Anniversary, Unveils Brand Refresh By Turner Duckworth

    Home & Garden Packaging, Redesigns
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    Love + Money Does an All-Caps Refresh For Denada As Brand Changes Ice Cream Recipe

    Food Packaging, Redesigns
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    Showcasing The Magic of Varying Paper Opacity On Label Design

    Spirits & Liquor Packaging
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    Chartreuse and Pink Get Splashed Across Rare Beehive’s Square Glass Jar

    Food Packaging
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    A Visual Anthem In Spontaneity With Vespara

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    Lemon Peel Inspired Typography Brings Playful Elegance to Zoncello’s Packaging

    Spirits & Liquor Packaging
  • Pa’Lante’s Packaging Proves Nostalgia Doesn’t Have To Be Cliche
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    Pa’Lante’s Packaging Proves Nostalgia Doesn’t Have To Be Cliche

    Spirits & Liquor Packaging
  • Shelf Life 036: The Finland CPG Field Trip
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    Shelf Life 036: The Finland CPG Field Trip

    Shelf Life: Weekly Trends Newsletter
  • Chídr Design Studio’s Packaging for NATURAL GLOWMULA Fuses Science and Playfulness
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    Chídr Design Studio’s Packaging for NATURAL GLOWMULA Fuses Science and Playfulness

    Beauty & Health Packaging
  • Bold and Abstract Design Brings Unique Craft Beer to Life
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    Bold and Abstract Design Brings Unique Craft Beer to Life

    Beer & Malt Beverage Packaging
  • Former Bang CEO Jack Owoc Shows The World What An AI-Designed Energy Drink Brand Should Look Like
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    Former Bang CEO Jack Owoc Shows The World What An AI-Designed Energy Drink Brand Should Look Like

    Beverage Packaging
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    Disco, Disco: Casamara Club Launches Super Classico, a Non-alcoholic Aperitivo

    Beverage Packaging
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    Fusing Nature and Scientific Precision For Daisyface’s Packaging

    Beauty & Health Packaging
  • Minimalism Gets Drenched In Color With Prose’s Packaging
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    Minimalism Gets Drenched In Color With Prose’s Packaging

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    Food Packaging
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    Timeless Craftsmanship For Via Carota’s Sparkling Cocktail Packaging

    Spirits & Liquor Packaging
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    Embracing The Power of Simplicity With Nutrire

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    Enter The Sober-Verse: Tom Holland Launches Center-Designed NA Beer Brand ‘Bero’

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