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  • Introducing DIELINE Magazine: The Premier Packaging Design Resource

    Introducing DIELINE Magazine: The Premier Packaging Design Resource

    The DIELINE team is proud to announce the launch of DIELINE Magazine, a biannual digital publication packed with exclusive content for packaging professionals and creatives. We hope you love it.

  • Pink, Sparkly Funyuns Exist
    Save

    Pink, Sparkly Funyuns Exist

    Food Packaging

    The onion-loving snack brand has just revealed its newest release: the “Princess Bag.”

  • Pantone Selling Thong Th-Thong Thong Thongs In Y2K-Inspired Collab With Hanky Panky
    Save

    Pantone Selling Thong Th-Thong Thong Thongs In Y2K-Inspired Collab With Hanky Panky

    Brand Collabs, Design News & Trends, Fashion Packaging

    If Pantone collabs with Hanky Panky for a thong collection without calling up Sisqo, does it even count?

  • You’ll Need Some Good Looking Wine For Thanksgiving; Tank Garage’s Fall Collection Has You Covered
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    You’ll Need Some Good Looking Wine For Thanksgiving; Tank Garage’s Fall Collection Has You Covered

    Wine & Champagne Packaging

    For their Fall 2024 line, Tank Garage Winery released six new wines that are sure to spark a little conversation over the Thanksgiving Table.

  • Pep Wants To Kick You In The Mouth With A Better Peppercorn
    Save

    Pep Wants To Kick You In The Mouth With A Better Peppercorn

    Food Packaging

    Pep invites you to “un-meh your pepper,” and at the very least, the design and packaging are up to the task.

  • &Walsh Refresh Of Coconut Cult Celebrates the Devotion to Being Regular
    Save

    &Walsh Refresh Of Coconut Cult Celebrates the Devotion to Being Regular

    Food Packaging, Redesigns

    Holy Holy Mountain! &Walsh retains Coconut Cult’s quirky personality and leans into the concept of religious devotion its consumers had to the product with latest brand refresh.

  • This Water Brand Is Flavored By Scent, Here’s How Mother Design Led The Creative
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    This Water Brand Is Flavored By Scent, Here’s How Mother Design Led The Creative

    Beverage Packaging

    How does a scented water brand develop packaging that feels as modern as its central premise? 

  • Take A Sip of Angry Orchard’s New RTD Cocktail Line
    Save

    Take A Sip of Angry Orchard’s New RTD Cocktail Line

    Spirits & Liquor Packaging

    The packaging design for Angry Orchard’s new range of canned cocktails, designed by Vault49, combines the brand’s already established, unruly identity with an updated cocktail-oriented aesthetic.

  • The Ghost Army: How a Unit Of Designers and Artists Used Creativity To Defeat the Nazis
    Save

    The Ghost Army: How a Unit Of Designers and Artists Used Creativity To Defeat the Nazis

    Design News & Trends

    The fight to save Europe and the world from fascism was important. But the Axis powers of Nazi Germany, Mussolini’s Italy, and Imperial Japan were formidable. It would take more than the fittest and boldest soldiers—the fight would also need artists and designers wielding brushes and pencils instead of rifles and bayonets.

  • Wild Thingz Shows That Better-For-You Candy Brands Don’t Have To Be So Boring
    Save

    Wild Thingz Shows That Better-For-You Candy Brands Don’t Have To Be So Boring

    Food Packaging, Redesigns
  • How Design Army Helped Morphe Beautify the Chaos Of the Holiday Season
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    How Design Army Helped Morphe Beautify the Chaos Of the Holiday Season

    Beauty & Health Packaging
  • Futura’s ‘Canta La Güera’ Sings a Song Of Friends, Family, and Home Through Salsa
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    Futura’s ‘Canta La Güera’ Sings a Song Of Friends, Family, and Home Through Salsa

    Food Packaging, Interviews
  • Overdrive Defense Releases its Drink Spike Kit, and It Looks Just Like a Pack of Smokes
    Save

    Overdrive Defense Releases its Drink Spike Kit, and It Looks Just Like a Pack of Smokes

    Beauty & Health Packaging, Design News & Trends
  • Why Is Cult Beauty Brand Haeckels Changing Its Name?
    Save

    Why Is Cult Beauty Brand Haeckels Changing Its Name?

    Beauty & Health Packaging, Design News & Trends
  • Mattel Mistakenly Prints Porn Site On Packaging for ‘Wicked’ Dolls
    Save

    Mattel Mistakenly Prints Porn Site On Packaging for ‘Wicked’ Dolls

    Design News & Trends, Toy & Game Packaging

  • Ooma Positions the Magic Mushroom As a Vehicle For Wellness
    Save

    Ooma Positions the Magic Mushroom As a Vehicle For Wellness

    Beauty & Health Packaging
  • Move Over, Josh, There’s an Andrew Wine
    Save

    Move Over, Josh, There’s an Andrew Wine

    Wine & Champagne Packaging
  • It’s Not Yacht Rock, It’s Yacht Water
    Save

    It’s Not Yacht Rock, It’s Yacht Water

    Beverage Packaging
  • Lindt Reestablishes Itself As a Brand Leader With New, Marbled Packaging
    Save

    Lindt Reestablishes Itself As a Brand Leader With New, Marbled Packaging

    Food Packaging
  • Yes, Gen Z Still Drinks, and They’ll Definitely Be Drinking Mullet
    Save

    Yes, Gen Z Still Drinks, and They’ll Definitely Be Drinking Mullet

    Wine & Champagne Packaging
  • Differentiating Your Tequila Brand Might Just Take A Color Shift; Amo Tequila Goes Orange
    Save

    Differentiating Your Tequila Brand Might Just Take A Color Shift; Amo Tequila Goes Orange

    Spirits & Liquor Packaging
  • Celebrating the Craftsmanship of Art and Whisky With Eden Mill’s St Andrews Collection
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    Celebrating the Craftsmanship of Art and Whisky With Eden Mill’s St Andrews Collection

    Spirits & Liquor Packaging
  • Terrativo Aperitivo Gets a Luxurious Embossed Bottle From Chad Michael Studio
    Save

    Terrativo Aperitivo Gets a Luxurious Embossed Bottle From Chad Michael Studio

    Spirits & Liquor Packaging
  • Niño Santos Gets Psychedelic Without Being Cliche
    Save

    Niño Santos Gets Psychedelic Without Being Cliche

    Spirits & Liquor Packaging

Shelf Life: DIELINE PRO Exclusive Newsletter

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  • Shelf Life 029: It’s Time We Talk Influencer Kits
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    Shelf Life 029: It’s Time We Talk Influencer Kits

    Shelf Life: Weekly Trends Newsletter
  • Shelf Life 028: Decorating Rented Homes With Luxury Goods
    Save

    Shelf Life 028: Decorating Rented Homes With Luxury Goods

    Shelf Life: Weekly Trends Newsletter
  • Shelf Life 27: Unpacking The Millennial Brand Era With Eugune Healey
    Save

    Shelf Life 27: Unpacking The Millennial Brand Era With Eugune Healey

    Shelf Life: Weekly Trends Newsletter
  • Shelf Life 026: Gen Alpha’s Disposable Income Needs Discussing
    Save

    Shelf Life 026: Gen Alpha’s Disposable Income Needs Discussing

    Shelf Life: Weekly Trends Newsletter
  • Shelf Life 025: Sustainability Needs A Rebrand; Let’s Look At Lark For Inspiration
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    Shelf Life 025: Sustainability Needs A Rebrand; Let’s Look At Lark For Inspiration

    Shelf Life: Weekly Trends Newsletter
  • Shelf Life 024: Unpacking Diet Culture In The CPG Space
    Save

    Shelf Life 024: Unpacking Diet Culture In The CPG Space

    Shelf Life: Weekly Trends Newsletter
  • Shelf Life 023: Summer Slump Reading
    Save

    Shelf Life 023: Summer Slump Reading

    Shelf Life: Weekly Trends Newsletter
  • Shelf Life 022: Meeting Consumers Where They Are
    Save

    Shelf Life 022: Meeting Consumers Where They Are

    Shelf Life: Weekly Trends Newsletter
  • Shelf Life 021: Heritage Brands vs. Modern Heritage
    Save

    Shelf Life 021: Heritage Brands vs. Modern Heritage

    Shelf Life: Weekly Trends Newsletter
  • SHELF LIFE 020: The Wrath of Collabs With People Brands and Things
    Save

    SHELF LIFE 020: The Wrath of Collabs With People Brands and Things

    Shelf Life: Weekly Trends Newsletter

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    Riveraypunto

  • STUDIO BORN
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    STUDIO BORN

  • Connor Arnot
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    Connor Arnot

  • Studio One Eighty
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    Studio One Eighty

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  • Quail Eggs Are Ready for Their Moment in These Sunny, Expressive Pouches
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    Quail Eggs Are Ready for Their Moment in These Sunny, Expressive Pouches

    Dieline Awards 2024, Food Packaging
  • This Clever Line from 7-Eleven Japan Takes the Guesswork Out of When to Eat
    Save

    This Clever Line from 7-Eleven Japan Takes the Guesswork Out of When to Eat

    Dieline Awards 2024, Food Packaging
  • Lucky Bread’s Packaging Brings Good Luck In All New Beginnings
    Save

    Lucky Bread’s Packaging Brings Good Luck In All New Beginnings

    Dieline Awards 2024, Food Packaging
  • The Only Drop Is The Never-To-Be-Repeated Whisky Release
    Save

    The Only Drop Is The Never-To-Be-Repeated Whisky Release

    Dieline Awards 2024, Spirits & Liquor Packaging
  • Charcuterie Boards Level Up with Cheese Me’s Handy, Party-Ready Packaging
    Save

    Charcuterie Boards Level Up with Cheese Me’s Handy, Party-Ready Packaging

    Dieline Awards 2024, Food Packaging
  • L’Odyssée’s Wonderful Display
    Save

    L’Odyssée’s Wonderful Display

    Dieline Awards 2024, Food Packaging
  • Add Some Cottagecore Cuteness to Your Kitchen with This Cheeky Mushroom Pesto
    Save

    Add Some Cottagecore Cuteness to Your Kitchen with This Cheeky Mushroom Pesto

    Dieline Awards 2024, Food Packaging
  • Sprinkle Envisions The Melting of Arctic Ice
    Save

    Sprinkle Envisions The Melting of Arctic Ice

    Beverage Packaging, Dieline Awards 2024
  • Dr. Squatch’s Harry Potter Soap Collection
    Save

    Dr. Squatch’s Harry Potter Soap Collection

    Beauty & Health Packaging, Dieline Awards 2024
  • Riddim Adds a Playful Island Flavor to Popcorn and Plantains
    Save

    Riddim Adds a Playful Island Flavor to Popcorn and Plantains

    Dieline Awards 2024, Food Packaging
  • Uoga Uoga Kids Recreates the Mr. Potato Head Experience by Turning Bath Products Into Toys
    Save

    Uoga Uoga Kids Recreates the Mr. Potato Head Experience by Turning Bath Products Into Toys

    Beauty & Health Packaging, Dieline Awards 2024, Kids & Baby Packaging
  • Los Dias Magicos Showcases Radical Product Innovation Within The Range
    Save

    Los Dias Magicos Showcases Radical Product Innovation Within The Range

    Dieline Awards 2024, Spirits & Liquor Packaging
  • CVS Beauty Redesign by CBA USA
    Save

    CVS Beauty Redesign by CBA USA

    Beauty & Health Packaging, Dieline Awards 2024, Redesigns
  • Midday Studios Refreshes Better-For-You Brand Everiday
    Save

    Midday Studios Refreshes Better-For-You Brand Everiday

    Dieline Awards 2024, Food Packaging, Redesigns
  • Aperitif Brand Festif Finds Inspiration in 1920s European Posters
    Save

    Aperitif Brand Festif Finds Inspiration in 1920s European Posters

    Dieline Awards 2024, Spirits & Liquor Packaging
  • A Centuries-Old Perfume Gets a Timelessly Modern Redesign from Servaire & Co
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    A Centuries-Old Perfume Gets a Timelessly Modern Redesign from Servaire & Co

    Beauty & Health Packaging, Dieline Awards 2024, Redesigns
  • Lights Off Finds Rest And Quiet In A Bit of Darkness
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    Lights Off Finds Rest And Quiet In A Bit of Darkness

    Dieline Awards 2024, Home & Garden Packaging
  • Ivie Is More Than Just A Health Check
    Save

    Ivie Is More Than Just A Health Check

    Beauty & Health Packaging, Dieline Awards 2024
  • UniSleep Disrupts Traditional Pillow Packaging
    Save

    UniSleep Disrupts Traditional Pillow Packaging

    Dieline Awards 2024, Home & Garden Packaging, Sustainable Packaging
  • Fat Miilk Coffee’s Fluid, Psychedelic Monogram Goes Down Like a Good Shot of Espresso
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    Fat Miilk Coffee’s Fluid, Psychedelic Monogram Goes Down Like a Good Shot of Espresso

    Beverage Packaging, Dieline Awards 2024
  • Recchiuti Adds the Surprise of a Box of Chocolates to Their Quirky Typography
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    Recchiuti Adds the Surprise of a Box of Chocolates to Their Quirky Typography

    Dieline Awards 2024, Food Packaging, Redesigns

We Heard You Like Redesigns

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  • Forget Classically White Cans, Arrow Town’s Vodka Sodas Lean Into Color
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    Forget Classically White Cans, Arrow Town’s Vodka Sodas Lean Into Color

    Beverage Packaging, Redesigns
  • Tiger Beer Announces Brand Refresh With CGI Lightshow
    Save

    Tiger Beer Announces Brand Refresh With CGI Lightshow

    Beer & Malt Beverage Packaging, Redesigns
  • Jolly Rancher Unveils Flavor-Forward Refreshed Packaging
    Save

    Jolly Rancher Unveils Flavor-Forward Refreshed Packaging

    Food Packaging, Redesigns
  • Kleenex Celebrates 100th Anniversary, Unveils Brand Refresh By Turner Duckworth
    Save

    Kleenex Celebrates 100th Anniversary, Unveils Brand Refresh By Turner Duckworth

    Home & Garden Packaging, Redesigns


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  • Lynxeye’s Mirrored and Minimalist Candle Packaging Design Shines
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    Lynxeye’s Mirrored and Minimalist Candle Packaging Design Shines

    Home & Garden Packaging, Sustainable Packaging
  • Most Flushable Wipes Are Made of Plastic; Loo is a Plant-Based Alternative
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    Most Flushable Wipes Are Made of Plastic; Loo is a Plant-Based Alternative

    Beauty & Health Packaging, Sustainable Packaging
  • Companies Are Rethinking (and Deprioritizing) Sustainability Goals, Despite Consumer Interest Remaining High
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    Companies Are Rethinking (and Deprioritizing) Sustainability Goals, Despite Consumer Interest Remaining High

    Design News & Trends, Sustainable Packaging
  • Johnnie Walker Launches the World’s Lightest Whisky Glass Bottle
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    Johnnie Walker Launches the World’s Lightest Whisky Glass Bottle

    Design News & Trends, Spirits & Liquor Packaging, Sustainable Packaging
  • 19 Crimes Brings the Rebellion to Cans: New Wine Format for the Free-Spirited
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    19 Crimes Brings the Rebellion to Cans: New Wine Format for the Free-Spirited

    Sustainable Packaging, Wine & Champagne Packaging
  • McDonald’s Says Goodbye to the McFlurry’s Plastic Lids
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    McDonald’s Says Goodbye to the McFlurry’s Plastic Lids

    Food Packaging, Sustainable Packaging
  • Robot Food and John West Deliver ‘The Tower of Tuna’
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    Robot Food and John West Deliver ‘The Tower of Tuna’

    Food Packaging, Sustainable Packaging
  • Some Days’ Magna Design is a Very Modern Take On Sports Drinks
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    Some Days’ Magna Design is a Very Modern Take On Sports Drinks

    Beverage Packaging, Sustainable Packaging
  • SoreThumbStudio Brings BUFARMA Rebrand to Life With Sustainable Design
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    SoreThumbStudio Brings BUFARMA Rebrand to Life With Sustainable Design

    Beauty & Health Packaging, Sustainable Packaging
  • California Legislature Calls A Do-Over On Plastic Shopping Bag Ban
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    California Legislature Calls A Do-Over On Plastic Shopping Bag Ban

    Design News & Trends, Sustainable Packaging

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  • Mattel Mistakenly Prints Porn Site On Packaging for ‘Wicked’ Dolls

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    Mattel Mistakenly Prints Porn Site On Packaging for ‘Wicked’ Dolls
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  • Introducing DIELINE Magazine: The Premier Packaging Design Resource

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    Introducing DIELINE Magazine: The Premier Packaging Design Resource
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    Beverage Packaging, Design News & Trends
    Starbucks Unveils 2024 Holiday Cups
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    Food Packaging, Redesigns
    &Walsh Refresh Of Coconut Cult Celebrates the Devotion to Being Regular
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  • Shelf Life 038: A New Aesthetic Is Trending, Meet ‘Vibe-stalgia’

    Shelf Life: Weekly Trends Newsletter
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  • Xin Gin Fuses Celtic and Asian Design Elements
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    Xin Gin Fuses Celtic and Asian Design Elements

    Spirits & Liquor Packaging
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    UMYUM Says You Don’t Have To Box Plant-Based Foods In Kraft Paper With Green Details

    Food Packaging
  • Starbucks Unveils 2024 Holiday Cups
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    Starbucks Unveils 2024 Holiday Cups

    Beverage Packaging, Design News & Trends
  • There’s Always Been Presidential Campaign Merch; Here’s Why 2024 Is Different
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    There’s Always Been Presidential Campaign Merch; Here’s Why 2024 Is Different

    Design News & Trends
  • Shelf Life 038: A New Aesthetic Is Trending, Meet ‘Vibe-stalgia’
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    Shelf Life 038: A New Aesthetic Is Trending, Meet ‘Vibe-stalgia’

    Shelf Life: Weekly Trends Newsletter
  • Collage-Inspired Design For Chocolarder Champions Repurposing Food Waste
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    Collage-Inspired Design For Chocolarder Champions Repurposing Food Waste

    Food Packaging, Sustainable Packaging
  • Forget Celebrity Tequila: Midi Shows Us What The Category Has Been Missing
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    Forget Celebrity Tequila: Midi Shows Us What The Category Has Been Missing

    Spirits & Liquor Packaging
  • Ollie Blossom is a Breath of Fresh, Tranquil Air
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    Ollie Blossom is a Breath of Fresh, Tranquil Air

    Beauty & Health Packaging
  • Pack of the Month: Onmi Design Brews Up a Good Story For High Bank Coffee Roasters
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    Pack of the Month: Onmi Design Brews Up a Good Story For High Bank Coffee Roasters

    Beverage Packaging, Interviews
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    In The Age of AI, Analogue Design Makes A Thoughtful Appearance With Bimmi

    Food Packaging
  • Ensemble Clears Things Up For Blackjack Brew Co. and Gives Them a Little More White Space
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    Ensemble Clears Things Up For Blackjack Brew Co. and Gives Them a Little More White Space

    Beer & Malt Beverage Packaging
  • The Dieline’s Best of October 2024
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    The Dieline’s Best of October 2024

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  • Regular Entry Deadline for DIELINE Awards Ends Tonight
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    Regular Entry Deadline for DIELINE Awards Ends Tonight

    Dieline Awards 2025
  • ‘The Substance’ is A+ Body Horror; It’s Also an Expertly  Branded Nightmare
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    ‘The Substance’ is A+ Body Horror; It’s Also an Expertly Branded Nightmare

    Design News & Trends
  • Buddy Buddy’s Mothership Has Landed
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    Buddy Buddy’s Mothership Has Landed

    Food Packaging
  • Wild Thingz Shows That Better-For-You Candy Brands Don’t Have To Be So Boring
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    Wild Thingz Shows That Better-For-You Candy Brands Don’t Have To Be So Boring

    Food Packaging, Redesigns
  • Land’s Striking Typography and Earthy Tones Define Maazah’s Distinctive Packaging
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    Land’s Striking Typography and Earthy Tones Define Maazah’s Distinctive Packaging

    Food Packaging
  • Kingdom & Sparrow Look To the Trees For Littlewood Brewing
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    Kingdom & Sparrow Look To the Trees For Littlewood Brewing

    Beer & Malt Beverage Packaging
  • ‘Cell Yourself’ Design Concept Raises Questions About Commercial Stem Cell Technology Before It’s Available
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    ‘Cell Yourself’ Design Concept Raises Questions About Commercial Stem Cell Technology Before It’s Available

    Beauty & Health Packaging, Student & Concept Packaging, Technology Packaging
  • Suro’s Packaging Brings Everyday Moments to Life with Tactile Nostalgia
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    Suro’s Packaging Brings Everyday Moments to Life with Tactile Nostalgia

    Wine & Champagne Packaging
  • Packaging Tales Of Horror: The Franklin Expedition
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    Packaging Tales Of Horror: The Franklin Expedition

    Design News & Trends
  • Anothern Creative Studios Sheds Some Light on Luminéa
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    Anothern Creative Studios Sheds Some Light on Luminéa

    Wine & Champagne Packaging
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    Elume Packaging Combines Modern Refinement with Playful, Organic Touches

    Beauty & Health Packaging
  • Don’t Miss Out—DIELINE Awards Regular Entry Ends THURSDAY
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    Don’t Miss Out—DIELINE Awards Regular Entry Ends THURSDAY

    Dieline Awards 2025
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    Primos’ Mexican Lager Evokes Family Through Vintage-Inspired Design

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    The Landscape Comes Alive On Le Cavalier du Versant’s Wine Label

    Wine & Champagne Packaging
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    A Fun Twist on Chocolate Packaging With Rubik’s Cube-Inspired Design

    Student & Concept Packaging
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    Birkenstock Unveils a Line of Footcare Products Dubbed ‘Care Essentials’

    Beauty & Health Packaging, Sustainable Packaging
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    The Best Halloween Packaging of 2024

    Beer & Malt Beverage Packaging, Beverage Packaging, Design News & Trends, Food Packaging
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    Jolly Rancher Unveils Flavor-Forward Refreshed Packaging

    Food Packaging, Redesigns
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    Dancing Bean Coffee Is Having the Time of Its Life (and Disconnecting)

    Beverage Packaging, Food Packaging
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